Digital Adoption Advisor is an independent digital adoption consultancy that unlocks business value by transforming the way workforces engage with digital technologies.
Mark Barlow
Digital Adoption
Pioneer & Trailblazer
DAA’s Lifecycle services provide a consistent pathway toward sustainable value from digital transformation initiatives.
Steering the future of digital adoption excellence.
Our expanding database of digital adoption excellence definitions, information and explanations.
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In my last article, From Orchestration to Economics, I explored what Gartnerâs latest Digital Adoption Platform (DAP) Market Guide signals about the state of the digital adoption market, and, just as importantly, what it still leaves unresolved.
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In 1968, humanity didnât change its behaviour because of a new policy, a better strategy, or a more persuasive argument.
It changed because of a photograph.
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When SAPâs ROI studies for SuccessFactors and S/4HANA appeared – projecting returns of more than 100 percent – they sparked attention across the enterprise community.
But they also raised a deeper question: what truly drives those returns?
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For decades, transformation success has been measured by project delivery – scope, schedule, budget.
Once the new system went live, the ROI box was ticked, and attention moved elsewhere.
That model no longer works.
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Across more than two decades working with large SAP programmes, Iâve lost count of how many times Iâve seen the same pattern repeat. The cutover completes successfully, dashboards turn green, and the implementation team celebrates a smooth go-live.
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